The Music Video, Before Music Television:
Over thirty years ago, MTV launched on 1st August 1981. To some it could be a surprise that the genre itself is known for a much longer timeline which stretches as far back as the late 19th century. It first aired the famous The Buggles’ “Video Killed the Radio Star.” The channel started as an outlet for people to be able to promote their videos which record labels would gradually show interest in that certain artist and their music.
Television broadcasting has been around since the late 1920s but started rising as a culture force began a few years after World War II. Certain tv networks such as CBS, NBC and ABC need shows to fill up their air hours, which then led to respected performances such as classical, ballet and Broadway. Tv wanted to be apart of the pop-culture movement as the youth in that era were listening to it more. There was a weekday afternoon dance-party show which was aired on local station in Philadelphia it featured popular music acts were picked by ABC which enabled them to go national in August 1957, changing its name from Bandstand to American Bandstand. The host of that show Dick Clark eventually on to become one of the most well known faces in America because of that the shows success gradually evolved far reaching media business.
In 1948, The Ed Sullivan Show aired on CBS at 8pm on Sundays, featuring a variety of acts and performers the show became massively popular with the vastly growing TV audience during the 1950’s and 60’s. Memorable artists which appeared on the show including Elvis Presley, Buddy Holly, The Beatles, The Rolling Stones, The Supremes and The Doors.
History.com Staff. (1 August 2011). The Music Video, Before Music Television. Available: http://www.history.com/news/the-music-video-before-music-television. Last accessed 12th October 2016.